Introducing the Online Marketing Growth Triangle: A Personal Journey to the F.A.A. Marketing Framework Jan 9, 2025 by: Apollo Paul Jnr In today’s saturated digital landscape, building a successful brand online can feel like navigating a maze blindfolded. After years of experience and countless experiments, I discovered what I now call the Online Marketing Growth […]
How to Build the Best Converting Business Website in 2025 Aug 08, 2023 by: Apollo Paul Jnr Brick-and-mortar businesses have long been a cornerstone of commerce, offering customers tangible shopping experiences and face-to-face interactions. From local mom-and-pop stores, sprawling shopping malls, to companies offering various services. This tradition has long faded, as people continue to
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The Ultimate Content Creation & Distribution Strategy Aug 1, 2023 by: Apollo Paul Jnr Content is the heartbeat of the internet, it is what drives action and attention online. Without putting out high-valuable content, customers will struggle to find you. It is why a brand’s value is perceived as higher than others online. To harness your
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How to Become Findable Online July 24, 2023 by: Apollo Paul Jnr Having discovered your ideal customers or buyers, it is now time to become findable online. Being findable online is important for every business owner, it’s a way to attract new customers, reach existing customers, and scale business faster. A Lot of businesses get
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Discovering Your Ideal Customer July 17, 2023 by: Apollo Paul Jnr An ideal customer, also known as an ideal buyer, target customer, and buyer persona is a person or a character who is the best fit for products or services. A fictional representation of the type of customer that is most likely to benefit from
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