Discovering Your Ideal Customer
July 17, 2023
by: Apollo Paul Jnr
An ideal customer, also known as an ideal buyer, target customer, and buyer persona is a person or a character who is the best fit for products or services. A fictional representation of the type of customer that is most likely to benefit from your offerings. The specific characteristics of an ideal customer may vary depending on your business, industry, and goals.
Discovering your ideal customer is not just relevant when tailoring products and services but also for marketing them, especially online. When running a traditional marketing campaign, it requires that you know who you’re selling to by making proper research about demographics such as age, gender, location, income level, education, occupation, and any other relevant factors. It should also be the same when building your online presence.
To become more visible online, brands should use the same approach of traditional marketing as it will provide the necessary foundation for building a solid foundation online
The Fear of Limiting Growth
Born in Manchester, Rolls-Royce, a British luxury car made with the ideal buyer in mind. The combination of power, comfort, and luxury make Rolls Royce the trusted friend of every adventure-lover. Surely, Rolls Royce is a brand affordable to a narrow audience, but their ideal buyers shaped their brand identity, marketing, and the entire company process.
Rolls-Royce is one of many exceptional brands that makes products and services specifically for a segmented market, but they dared to make products for a specific audience at a time when the entire world needed automobiles. Every brand can’t be Rolls- Royce but surely can learn from them.
The fear of limiting growth by targeting a specific audience is a valid concern for many businesses. However, it’s important to recognize that effective targeting is crucial for sustainable growth online.
When you release niche or industry-specific content, algorithms reward you by putting you in front of your targeted audience.
Discovering your Ideal Customers
It all begins with refined thought and research. Where do you see your brand in the coming years, who do you see buying from you?
New businesses can create a buyer persona while existing businesses can take a deep look at their customer base to figure out who they should genuinely be serving, considering Pareto’s 80 20 principles.
Here are points to note in discovering your ideal customers;
1. Relevant demographics
Ideal customers often share certain demographic characteristics such as age, gender, location, income level, education, occupation, and family status.
These factors can help you understand their specific needs, preferences, and purchasing power.
2. Specific interests and behaviors
Your dream buyers may have common interests, hobbies, or behaviors that align with your brand. Where do they hang out, what is their preferred form of communication, What phrases, exact language, and vernacular do they use?
Understanding their interests and behaviors will help you create targeted marketing campaigns, and content to tailor your products or services better to suit their needs.
3. Pain-Point and Desires
Understanding someone’s age and gender is not enough to really know them.
‘‘Anyway, your competition is already doing this, so with this minimalist approach, the best you can do is match their data’’.
For your message to stand out from the crowd and really win customers, you must go deeper to discover their Pain, fears, hopes, wishes, and dreams.
Once you’ve properly conducted your research, find a way your products or services can address their pain-point and desires.
4. Alignment with your brand values
Ideal customers resonate with your brand’s values, mission, and vision. They appreciate what your brand stands for and are more likely to become loyal customers who support and advocate for your business.
So now the question is, how do you want to be perceived as a brand?
5. Long-term value & Business Model Compatibility
Ideal customers have the potential to be long-term, high-value customers. They are willing to invest in your products or services, provide repeat business, and potentially refer others to your brand.
What is your continuity plan, will your dream buyers stay with you long-term?
6. Compatibility with your business model
Ideal customers align with your business model and the way you operate. They understand and appreciate your pricing structure, distribution channels, customer service approach, or any other unique aspects of your business.
Are your dream buyers compatible with your business model?
Discovering Your Ideal Customers
July 17, 2023
by: Apollo Paul Jnr
An ideal customer, also known as an ideal buyer, target customer, and buyer persona, is a person or a character who is the best fit for products or services. A fictional representation of the type of customer that is most likely to benefit from your offerings. The specific characteristics of an ideal customer may vary depending on your business, industry, and goals.
Discovering your ideal customer is not just relevant when tailoring products and services but also for marketing them, especially online. When running a traditional marketing campaign, it requires that you know who you’re selling to by making proper research about demographics such as age, gender, location, income level, education, occupation, and any other relevant factors. It should also be the same when building your online presence.
To become more visible online, brands should use the same approach of traditional marketing as it will provide the necessary foundation for building a solid foundation online
The Fear of Limiting Growth
Born in Manchester, Rolls-Royce, a British luxury car made with the ideal buyer in mind. The combination of power, comfort, and luxury make Rolls Royce the trusted friend of every adventure-lover. Surely, Rolls Royce is a brand affordable to a narrow audience, but their ideal buyers shaped their brand identity, marketing, and the entire company process.
Rolls-Royce is one of many exceptional brands that makes products and services specifically for a segmented market, but they dared to make products for a specific audience at a time when the entire world needed automobiles. Every brand can’t be Rolls- Royce but surely can learn from them.
The fear of limiting growth by targeting a specific audience is a valid concern for many businesses. However, it’s important to recognize that effective targeting is crucial for sustainable growth online.
When you release niche or industry-specific content, algorithms reward you by putting you in front of your targeted audience.
Discovering your Ideal Customers
It all begins with refined thought and research. Where do you see your brand in the coming years, who do you see buying from you?
New businesses can create a buyer persona while existing businesses can take a deep look at their customer base to figure out who they should genuinely be serving, considering Pareto’s 80 20 principles.
Here are points to note in discovering your ideal customers;
1.Relevant demographics
Ideal customers often share certain demographic characteristics such as age, gender, location, income level, education, occupation, and family status.
These factors can help you understand their specific needs, preferences, and purchasing power.
2. Specific interests and behaviors
Your dream buyers may have common interests, hobbies, or behaviors that align with your brand. Where do they hang out, what is their preferred form of communication, What phrases, exact language, and vernacular do they use?
Understanding their interests and behaviors will help you create targeted marketing campaigns, and content to tailor your products or services better to suit their needs
3. Pain-Points and Desires
Understanding someone’s age and gender is not enough to really know them.
‘‘Anyway, your competition is already doing this, so with this minimalist approach, the best you can do is match their data’’.
For your message to stand out from the crowd and really win customers, you must go deeper to discover their Pain, fears, hopes, wishes, and dreams.
Once you’ve properly conducted your research, find a way your products or services can address their pain-point and desires.
4. Alignment with your brand values
Ideal customers resonate with your brand’s values, mission, and vision. They appreciate what your brand stands for and are more likely to become loyal customers who support and advocate for your business.
So now the question is, how do you want to be perceived as a brand?
5. Long-term value & Business Model Compatibility
Ideal customers have the potential to be long-term, high-value customers. They are willing to invest in your products or services, provide repeat business, and potentially refer others to your brand.
What is your continuity plan, will your dream buyers stay with you long-term?
6. Compatibility with your business model
Ideal customers align with your business model and the way you operate. They understand and appreciate your pricing structure, distribution channels, customer service approach, or any other unique aspects of your business.
Are your dream buyers compatible with your business model?