Search Engine Marketing
Experience the true meaning of Brand Exposure.
97% of your potential customers use google for their internet activities, and so we ensure your brand is maximally positioned for success.
What is Search Engine Marketing
Search Engine marketing (SEM) also known as paid search is the practice of using paid advertising to ensure website, campaigns or offer pages appear on search engine result pages (SERP).
According to a recent study, the average click through rate for the first position on google is 28.5%, this rapidly diminishes as you move down the listings. Google is the most used search engine world wide, it now averages 90 billion visits per month. The above statistics make search engine marketing a very crucial issue for any modern-age business.
Search Engine Marketing (SEM) Vs. Search Engine Optimization (SEO)
SEM and SEO are all integral parts of digital marketing. They both leverage search engines but different modes of implementation. SEO builds your business through organic search rankings( Non paid strategies) on search engines while SEM gets you there by paying for ads (Paid strategies). SEM helps businesses cut through crowded fields of competitors
For effectiveness we advise businesses to leverage the two. SEO builds a system for your SEM to function effectively, producing desired results.
Afriada specialises in both, we have dedicated experts for SEO AND Paid Search. Learn more about our SEO Strategy
Paid Search Ads
Google accounts for 92.2% of search engine activity globally, it is by far the most used and popular search engine in the world.
97% of your potential customers use google for their internet activities and so, we ensure your ad campaign is well optimized. Your paid search ads are the first impression your targeted audience has on your brand.
Pay per Click (PPC)
PPC is the cornerstone of search engine marketing. Our team is available to help you maximise your ROI with strategic ads placement. When you pay to rank for a certain keyword, or search query, you only get charged for clicks on your ads only. This is a huge driver for business to maximize results managing resources
Keyword Research
If pay per click (PPC) is the cornerstone of search engine marketing, then keywords are bricks. Using the right keywords helps paid search campaigns target the right audience at the right time.
Demographics and Locations
Paid Search provides the opportunities for brands to reach targeted niches faster through demographic targeting features. The good news is that Google and other SEM platforms provide demographic targeting options
Ad Copy and Creatives
For an effective paid search campaign, your contents must be well organised and positioned for your industry. Afriada goes the extra mile to create ad copy and creatives that catch the eye of your potential customers. We create alluring ad contents.
Technical SEO
Technical SEO are actions or practices taking on your site to impact and improve your ranking on search engines. We access your site structure, crawlability and indexability features. SEO technical compliance is rooted in ensuring websites are properly built ensuring its efficiency for search engine bots and human users.
Off Page SEO
There are actions taking outside your website to improve search engine rankings. We work actively to optimize and amplify your activities online to ultimately increase your search engine ranking and visibility using industry standard practice (E.A.T). Off-Page SEO practices include backlink building, local Citations etc.
How We Do It
There are lots of technicalities to search engine marketing, but Afriada simplifies this processes
Exploratory Research
Making research is one of our exceptional qualities,we go underground to get the information needed for your brand to succeed.
- Goals for ads placement
- Keyword Research
- Competitors
Landing Page Optimization
We believe that for SEM to be effective, your site or landing page must be organically optimised. Optimised landing pages improves conversion rate.
- Landing page Auditing
- Contents
Ads Copy Development
A good ad copy helps lure your desired customers at Afriada, we create compelling ad copy based on audience pain points, competitor research and your brand’s voice and tone.
- Title
- Displayed URL
- Product/ service page description
Bidding and Ad Auctions
Once we’ve identified the right keywords,optimized your landing page, and set great contents for your ad copy, we then set up your place on the search result. This is a very integral part of SEM as it determines what position you appear during a search. We are proud to call ourselves experts at this.
- Max CPC bid
- Quality
- Ad Rank
Publish, Review and Measure
At this point we trigger and monitor the campaign.We continue to review, make strategic tweaks and adjustments.to further improve and optimize the ad as it runs
Reporting
Lastly, we report on ad performance every month to provide transparency and pivot as needed.
Harnessing Quality Data
At Afriada, we harness Quality data to ensure we maximize your return on investment (ROI). Running a paid search campaign isn’t enough to truly leverage the power of paid search, we analyze the data we collect from campaigns and then use that data to optimize our marketing strategy.
To achieve this we track and analyse the right paid search metrics using industry standard tools.
Search Engine Marketing FAQ
Paid media is a way for businesses to promote their content through various mediums, like sponsored social media posts, display ads, paid search results, retargeting ads, and more.
Media can be divided into three categories: earned, owned, and paid
Earned: Earned media is the media exposure your company gains through word-of-mouth. Think of this as free publicity.
Owned: Owned media is content you’re fully in control of, like your website, blog, and social media accounts.
Paid: Paid media is the content you sponsor to promote your brand and drive exposure. Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic. That’s where we come in.
PPC or pay per click is a form of paid media that requires payment only when your triggered ad is clicked.
SEO is the foundation of a good Search engine marketing campaign. For maximum results we advice our partners to properly optimize their brand online before running a paid campaign.
With google shopping ads, B2C e-commerce stores can display their products in front of buyers searching for them. Google Shopping ads appear at the top of search results when you use search terms.
Contact Us
Get in touch with us today, let us work out a digital solution for your brand
+2347087790303
info@afriada.com
Abuja Nigeria
Search Engine Marketing
Experience the true meaning of Brand Exposure.
97% of your potential customers use Google for their internet activities, so we ensure your brand is maximally positioned for success.
Generating traffic alone won’t make sales. We combine the best paid search strategy with our attention crabbing copy to help generate qualified leads.
Need eyeballs on your business offers? No problems with Afriada paid search we help generate traffic to your website or landing pages.
who are your ideal customers, what do they look like ? Afriada will bring them to your landing pages
What is Search Engine Marketing
Search Engine marketing (SEM) also known as paid search is the practice of using paid advertising to ensure website, campaigns or offer pages appear on search engine result pages (SERP).
According to a recent study, the average click through rate for the first position on google is 28.5%, this rapidly diminishes as you move down the listings. Google is the most used search engine world wide, it now averages 90 billion visits per month. The above statistics make search engine marketing a very crucial issue for any modern-age business.
Search Engine Marketing (SEM) Vs. Search Engine Optimization (SEO)
SEM and SEO are all integral parts of digital marketing. They both leverage search engines but have different modes of implementation. SEO builds your business through organic search rankings( Non paid strategies) on search engines while SEM gets you there by paying for ads (Paid strategies). SEM helps businesses cut through crowded fields of competitors
For effectiveness, we advise businesses to leverage the two. SEO builds a system for your SEM to function effectively, producing desired results.
Afriada specializes in both, we have dedicated experts for SEO AND Paid Search. Learn more about our SEO Strategy
Paid Search Ads
Google accounts for 92.2% of search engine activity globally, it is by far the most used and popular search engine in the world.
97% of your potential customers use Google for their internet activities and so, we ensure your ad campaign is well-optimized. Your paid search ads are the first impression your targeted audience has on your brand.
Pay per Click (PPC)
PPC is the cornerstone of search engine marketing. Our team is available to help you maximize your ROI with strategic ad placement. When you pay to rank for a certain keyword, or search query, you only get charged for clicks on your ads only. This is a huge driver for businesses to maximize results by managing resources
Keyword Research
If pay-per-click (PPC) is the cornerstone of search engine marketing, then keywords are bricks. Using the right keywords helps paid search campaigns target the right audience at the right time.
Demographics and Locations
Paid Search provides opportunities for brands to reach targeted niches faster through demographic targeting features. The good news is that Google and other SEM platforms provide demographic targeting options
Ad Copy and Creatives
For an effective paid search campaign, your content must be well-organized and positioned for your industry. Afriada goes the extra mile to create ad copy and creatives that catch the eye of your potential customers. We create alluring ad content.
Technical SEO
Technical SEO are actions or practices taken on your site to impact and improve your ranking on search engines. We access your site structure, crawlability, and indexability abilities. SEO technical compliance is rooted in ensuring websites are properly built ensuring their efficiency for search engine bots and human users
Off Page SEO
There are actions taken outside your website to improve search engine rankings. We work actively to optimize and amplify your activities online to ultimately increase your search engine ranking and visibility using industry-standard practices (E.A.T). Off-Page SEO practices include backlink building, local Citations, etc.
Our Process
There are lots of technicalities to search engine marketing, but Afriada simplifies this processes
Exploratory Research
Making research is one of our exceptional qualities, we go underground to get the information needed for your brand to succeed.
. Goals for ads placement
. Keyword Research
. Competitors
Landing Page Optimization
We believe that for SEM to be effective, your site or landing page must be organically optimized. Optimized landing pages improve conversion rate.
. Landing page Auditing
. Contents
Ads Copy Development
A good ad copy helps lure your desired customers at Afriada, we create compelling ad copy based on audience pain points, competitor research, and your brand’s voice and tone.
. Title
. Displayed URL
. Product and service page description
Bidding and Ad Auctions
Once we’ve identified the right keywords, optimized your landing page, and set great content for your ad copy, we then set up your place on the search result. This is a very integral part of SEM as it determines what position you appear in during a search. We are proud to call ourselves experts at this.
. Max CPC bid
. Quality
. Ad Rank
Publish, Review and Measure
At this point we trigger and monitor the campaign.We continue to review, make strategic tweaks and adjustments.to further improve and optimize the ad as it runs
Reporting
Lastly, we report on ad performance every month to provide transparency and pivot as needed.
Harnessing Quality Data
At Afriada, we harness Quality data to ensure we maximize your return on investment (ROI). Running a paid search campaign isn’t enough to truly leverage the power of paid search, we analyze the data we collect from campaigns and then use that data to optimize our marketing strategy.
To achieve this we track and analyze the right paid search metrics using industry-standard tools.
Search Engine Marketing FAQS
Paid media is a way for businesses to promote their content through various mediums, like sponsored social media posts, display ads, paid search results, retargeting ads, and more.
Media can be divided into three categories: earned, owned, and paid
Earned: Earned media is the media exposure your company gains through word-of-mouth. Think of this as free publicity.
Owned: Owned media is content you’re fully in control of, like your website, blog, and social media accounts.
Paid: Paid media is the content you sponsor to promote your brand and drive exposure. Paid media can be an effective opportunity to expand your brand reach, get more clicks, and generate more traffic.
That’s where we come in!
PPC or pay per click is a form of paid media that requires payment only when your triggered ad is clicked.
SEO is the foundation of a good Search engine marketing campaign. For maximum results we advice our partners to properly optimize their brand online before running a paid campaign.
With google shopping ads, B2C e-commerce stores can display their products in front of buyers searching for them. Google Shopping ads appear at the top of search results when you use search terms.
Contact Us
Get in touch with us today, let us work out a digital solution for your brand
+2347087790303
info@afriada.com
Abuja Nigeria