Discovering Your Ideal Customer July 17, 2023 by: Apollo Paul Jnr An ideal customer, also known as an ideal buyer, target customer, and buyer persona is a person or a character who is the best fit for products or services. A fictional representation of the type of customer that is most likely to benefit from […]
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Top 5 Reasons your Ideal Customers Struggle to find your Brand Online July 17, 2023 by: Apollo Paul Jnr In today’s digital age, having a strong online presence is essential for any brand to thrive. However, many businesses still struggle to make their presence felt online. The internet today has become a clustered space, People
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Afriada: A Breath of Fresh Air July 08, 2023 by: Afriada Digital marketing over the years has become an integral part of marketing. Over 64% of the global population are online, and this growth has changed the way people interact with businesses and brands The internet has become a clustered space for all sorts of activities and
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