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How to Build the Best Converting Business Website in 2023

August 7, 2023 August 8, 2023 / afriada, brand visibility Part 5, content marketing, digital marketing in Africa, How to Build the Best Converting Website in 2023

How to Build the Best Converting Business Website in 2023 Aug 08, 2023 by: Apollo Paul Jnr Brick-and-mortar businesses have long been a cornerstone of commerce, offering customers tangible shopping experiences and face-to-face interactions. From local mom-and-pop stores, sprawling shopping malls, to companies offering various services. This tradition has long faded, as people continue to …

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The Ultimate Content Creation & Distribution Strategy

August 1, 2023 August 3, 2023 / afriada, brand visibility Part4, content marketing, digital marketing in Africa, How to Become Findable Online

The Ultimate Content Creation & Distribution Strategy Aug 1, 2023 by: Apollo Paul Jnr Content is the heartbeat of the internet, it is what drives action and attention online. Without putting out high-valuable content, customers will struggle to find you. It is why a brand’s value is perceived as higher than others online. To harness your …

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How to Become Findable Online

July 23, 2023 August 3, 2023 / afriada, brand visibility Part2, digital marketing in Africa, How to Become Findable Online

How to Become Findable Online July 24, 2023 by: Apollo Paul Jnr Having discovered your ideal customers or buyers, it is now time to become findable online. Being findable online is important for every business owner, it’s a way to attract new customers, reach existing customers, and scale business faster. A Lot of businesses get …

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Discovering Your Ideal Customers

July 17, 2023 August 10, 2023 / afriada, digital marketing

Discovering Your Ideal Customer July 17, 2023 by: Apollo Paul Jnr An ideal customer, also known as an ideal buyer, target customer, and buyer persona is a person or a character who is the best fit for products or services. A fictional representation of the type of customer that is most likely to benefit from …

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Top 5 Reasons your Ideal Customers Struggle to find your Brand Online

July 11, 2023 August 3, 2023 / afriada, digital marketing

Top 5 Reasons your Ideal Customers Struggle to find your Brand Online July 17, 2023 by: Apollo Paul Jnr In today’s digital age, having a strong online presence is essential for any brand to thrive. However, many businesses still struggle to make their presence felt online. The internet today has become a clustered space, People …

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